You’ve heard the slogan “Built Ford Tough,” and now Ford has the hardware to back it up. The F-150 just took home the J.D. Power 2017 Vehicle Dependability Study award for the large light-duty pickup category. This is proof that “Built Ford Tough” isn’t just a motto. It is a way of life for Ford, from the assembly line to the dealerships.
When Ford received the award, the F-150 was already celebrating two other milestones. It celebrated 40 straight years as America’s best-selling truck in January. It also celebrated 35 years as the country’s best-selling vehicle. Needless to say, the F-150 is off to a great start in 2017.
Why People Love the F-150
If you’re new to the light-duty truck world, you might not understand what sets the F-150 apart from the competition. According to internal researchers at Ford, customers value the F-150’s dependability, capability, and toughness. These three qualities help the F-150 edge out the competition.
Customers also appreciate the fact that Ford is constantly improving on the model. It manages to remain the best-selling truck year after year by finding ways to make it better. The company was rewarded for these efforts by taking home a second J.D. Power 2017 Vehicle Dependability Study award. This time, it tied for second place as the most-improved brand. Those improvements shine through with every vehicle the company makes, including the F-150.
Make a Tough Truck Tougher
People also love the Ford F-150 because of all of the options. One of the most popular options is the STX Appearance package, which lets people make an already tough truck even tougher. From the 20-inch machined-aluminum wheels with Flash Gray-painted pockets to the black billet-style grille, people can easily add some additional toughness to their favorite truck.
You don’t have to take J.D. Power’s word for it when it comes to the F-150. Visit Berglund Ford of Salem in Salem, Virginia, and see how tough these trucks are for yourself. From cross-country adventures to off-roading with friends, these trucks are built to handle anything and everything.